Pros and Cons of Using Existing Statistics and Secondary Data angelaangulo / November 9, 2016 When determining the data collection methods to use for your study, it is important to weigh the advantages and disadvantages of each method you are considering. This site uses Akismet to reduce spam. Qualitative Researchis at the touchy-feely end of the spectrum. In the case of online research panels, all of those things are off the expense list. In your group you must decide who is best for each questionnaire. 1. As researchers, we need to be aware of the pros and cons of the two types of research methods to make sure their selected method of research is the most appropriate taking into account the topic of investigation.. Data related to Secondary research is readily available hence easy to access. Some argue that students undergo too much testing: by their high schools, by … When it comes to the difference between primary data and secondary data in marketing research, many examples and types of data collection methods can be given. As they are unable to know exactly how and when the procedure went wrong during execution. With both types of market research, there are positives and negatives to them making secondary research more useful in some areas than primary research and vice versa. Pros: Provide current information about events, news, and trends. Thanks for sharing pros and cons of newspaper. Here we take a general look at primary and secondary research, focusing on what they are, the differences between them, and the benefits and disadvantages of each. Cons: Anyone can publish to the Web, information found on Web sites is very often biased or inaccurate. This continuous and frequent analysis of these data may develop or give the statistical graph of the new variable. The data is not timely: The data collected during Secondary research is not timely and in most cases the data may be outdated. The large sum of money is saved where you don’t need to pay the institution for the data or organize some workshops to know the people’s opinion, you can easily use social media platforms which saves you the manpower and its cost. The data collected through secondary research gives an organization or the personnel an idea about the effectiveness and the overview of the issue without conducting the primary research. A lot of government websites, think tanks, and special interest organizations post statistics, reports, and articles to the Web. The biggest drawback of secondary market research is that it may not deliver the data-driven insights that a business needs to solve a problem. Advantages of Secondary Sources. The information that you have found my be out of date. 2. Discover the world's research … Market Research Pros And Cons just from $13,9 / page. The Pros Of Secondary Research: Easy to access. 1. Some of the pros and cons of market research are – * Cost effective and time saving as well as easy access – The time and effort required to collect secondary market research data is far easier that primary. 6. Often the only resource, for example historical documents. Pros and cons of primary vs secondary research Every market research method, whether it is categorized as a primary or secondary method, has positive aspects and drawbacks. International Publications. Meanwhile, all the data studied are not collected by the researcher they have no control over what the secondary data set may contain. Ashley knows some of the pros and cons of fish farming, but she wants to make sure her speech is supported by quality research. The information may be incomplete: The data collected when conducting Secondary research will not always be sufficient or complete. Debates around standardized testing have been around for as long as standardized test scores have been part of education in the United States. Conducting secondary research is similar to the research that students conduct throughout primary school. Where primary research is most expensive because it requires both the effort and time. Tailor-made approach: The procedure in primary research can be controlled and customized according to the needs of the company. The most important thing one must consider while using secondary data is to note the date when the information was collected. The truth is that teaching is a difficult job that most people are not capable of doing effectively. In this type of research, the researcher will not collect any primary data and rely on existing sources of data. Ashley is researching a speech for her biology class. The Internet has played a great role in accessing the data so easily in a single click. Leaving aside cost and time, other resources like human resources and materials too are needed in larger quantity to o surveys and data collection. The Internet has played a great role in accessing the data so easily in a single click. Below are some of the pros and cons of secondary research. It also may not have been collected in the geographic region or during the years desired, or with the specific population that the researcher is interested in studying. In groups you will be given 4-5 of questions on varying topics. Enter your name or username to comment. Introduction Secondary research can be described as the most widely used method for data collection. Through the data available, one can be able to track back and determine what the research question was. 10. Analyses become more complicated if the question wording or methods of administration vary. 7. Secondary research is considered desk research. It can be sourced directly from the internet at the comfort of the desktop or from document such as text books. The Cons Of Secondary Research: Might not have all of the information that you need. Not being able to get complete information about the data he/she wants to collect will affect the researcher’s study. Answers to research questions are already available online, in academic databases, the news, published books, journals, etc.—the work is in wading through the information that is already available and finding data that coincides with the particular research project. It helps them to verify and ignore the achieved data. The researcher applied the descriptive method of research to achieve the desired goals. It is cost effective: Secondary research is cost effective since it does not require a lot of money to collect the … This study aims at investigating (The pros and cons of Using Grammar Translation Method on the Performance of Saudi EFL learners) in Saudi secondary schools. Time lag issues: There are issues of delay and stale data when dealing with secondary data and it may not apply to the current situation. The data are collected or documented already on the social platform in magazines or on the internet. It may not be specific: The data collection using Secondary research methods may not be specific to the subject under study which means additional research needs to be done. This entry discusses resources for locating secondary data and considers secondary data’s advantages and disadvantages in a research context. Introduction. For example, knowing how many hospitals are there and the number of aware citizens about healthcare gives us the data about how many doctors are needed to carry the campaign and how many connected district, city or province is going to need new hospitals and new technology. Cons: 1. Enter your email address to comment. It is easy to compare data: It is much easier to compare the data available in secondary research because the data has already been refined and analyzed. ... Ashley knows some of the pros and cons of fish farming, but she wants to make sure her speech is supported by quality research. These data are useful to plan how’s your research feedback is going to be or how to conduct or what to change during the research to get the desired outcome or what area to cover to make our outcome more subtle or accurate. It gives insights into the primary research: Secondary research will also help in giving a more comprehensive insight into what the primary research was all about. Likewise, many NGO’s and INGO’s conduct such data collection during their campaign in some scarcity or spreading awareness. Researc… Some market research or the poll by the organization or product or comment on some of the sites about the product or some news. Leave a Reply Cancel reply. While they are not as profoundly different as (to invoke Mark Twain) “the lightning bug and lightning,” they are nevertheless separate paradigms of market research, and need to be approached accordingly. She wants to persuade her class to only purchase wild caught fish rather than purchasing fish that are harvested from aqua farms. For example, knowing how many hospitals are there and the number of aware citizens about, 8 Important Pros and Cons of Learning to Code, 16 Advantages and Disadvantages of Cryptocurrency, 15 Advantages and Disadvantages of Wind Energy. Type above and press Enter to search. Weighing up the pros and cons Firstly, and perhaps most obviously, secondary data gives you a head start. 2. 10. 4. Since secondary sources aim to expand upon the material in original sources, they can provide a lot more context and meaning. One of the most important distinctions in the market research world is that between primary market research vs. secondary market research. john 24 Jan 2020 Reply. A few years ago when you needed to collect some data then going to libraries or particular organizations was a must. And it was even impossible to gather such data by the public. Some major companies or statistics written in some books or information gathered from some newspaper or thesis or individual research all these data are eligible to be secondary data. J Addi ct Med Ther Sci 6(1): However, compared to primary market research, secondary market research is significantly less costly. Primary definition: Secondary research contains data that requires the user to understand the primary research definition of terms before they can comprehend the data. Save my name, email, and website in this browser for the next time I comment. 1. This saves lots and lots of time for you where you can study the variables and ups and downs regarding the data. The problem here will be your patience to search where it is, it’s accessed for free. ... Commercial print and online products usually feature annotations and cross-references to other documents or secondary source commentary. Enter your website URL (optional) 19 in-depth Thomson Reuters Westlaw reviews and ratings of pros/cons, pricing, features and more. They must be aware of how are those products and companies doing in the current situation. Oftentimes, you also had to invite them for an interview at some facility or call up each one to remind them of the meeting. Saves time: Secondary research saves time because it requires very little time to collect the information which is already available in sources such as the internet and other documents such as books. The secondary researcher needs to analyze and examine the data they collect from the source. If the originator is concerned about organizations or institutions those data might be false and may have been shown to attract clients or shareholders. The bonus in secondary research is that it’s already out there, you just need to dig it up. Secondary research is also called desk research. While several different means of categorizing research exist, one key distinction is “primary” vs. “secondary”. Pros and cons of secondary research February 20, 2018 Pros and cons of free college March 4, 2018 Pros and Cons of Year-Round School March 30, 2019. You need to use secondary research to fill out the questions. These quantitative research pros and cons take a look at the value of the information collected vs. its authenticity and cost to collect. It is cost effective: Secondary research is cost effective since it does not require a lot of money to collect the data. Marketing research reports, census, company websites, news reports, magazine articles are some of the sources of secondary … It’s not so much about bean-counting and much more about capturing people’s opinions and emotions. Secondary research is the research method of collecting all the data and documents available from other sources. Secondary research involves collecting, documenting and presenting data that is already available in stored format rather than collecting the raw data from primary sources. Easy to access: Pros of Secondary Research + Often obtained without cost Including such information provided by the government publicly increases the authenticity and accuracy of your secondary research data. Secondary research is mainly preferred in circumstances where the time needed for the research is limited and the cost of doing the research is also limited. A lot of government websites, think tanks, and special interest organizations post statistics, reports, and articles to the Web. Leave a Reply Cancel reply. Data inaccuracy: The data collected in a Secondary research can often be inaccurate and not up to date which means that it may not always be relevant. Data related to Secondary research is readily available hence easy to access. She interviews local fishmongers, conducts research on her library database, and passes out a survey to her classmates. Collecting highly customized and specific information: Primary research helps to investigate the deeper issues of a company based on the requirements of the business. Primary Versus Secondary Research. Data published by international publications is collected by researching … The volume of information available on a particular topic may be overwhelming at the beginning of the secondary research process. It is data that is ready to be used. Introduction Secondary research can be described as the most widely used method for data collection. 9. Primary research or secondary research? If you know that you would make a great teacher, carefully evaluate the positives and negatives to know what you are getting into. 8. It gives the basis of primary research: Secondary research avails data that can be used to analyze and determine the basis of primary research hence helps give background data of the research. Some reports of multinational companies while attempting the large market research already includes the obstacles faced like the people declining and people interested during research. It is easy to mine data: Secondary research gives the researcher an opportunity to mine data from different sources and therefore makes the data more available. 5. 4. Secondary research, however, is data that was collected by others for their own purposes. It is not possible to get all the updated reports or statistics of the data. Data collection occurs rapidly with quantitative research. Saves time: Secondary research saves time because it requires very little time to collect the information which is already available in sources such as the internet and other documents such as books. It benefits researchers as all the data are already taken down so it can be time-consuming but the area where it takes time might be if those data are ideal for the researcher’s goal or not. Before, you had to print out questionnaires and provide pens to your respondents. Comment. Unsurprisingly, the main advantages of secondary sources largely address the disadvantages of primary sources. Some of the pros and cons of market research are – Cost effective and time saving as well as easy access – The time and effort required to collect secondary market research data is far easier that primary. As we know data are available in many forms and we are unable to know who performed the research we are forced to note down and analyze the data compromising its quality and validity. A few years ago when you needed to collect some data then going to libraries or particular organizations was a must. Why Primary Research. get custom paper. This research are being carried out for a long period of time and covers almost the entire population. 3. J Addict Med Ther Sci 6(1): 058 … Strengths of using secondary data in social research There is a lot of it! Pros: Provide current information about events, news, and trends. The researcher will be looking for data with some concern or with some particular question in mind but the data might not be collected regarding the particular issue or agenda. The data may be inappropriate: The data available during Secondary research can always be inappropriate and this makes the process of conducting Secondary research irrelevant. Citation: Pederson LL, Vingilis E, Wickens CM, Koval J, Mann RE (2020) Use of secondary data analyses in research: Pros and Cons. + often obtained without cost International Publications is collected by others for their own effort it ’ s prevents. Is data that was collected data is not timely: the data collected during secondary research significantly. Insights that a business needs to solve a problem their advantages ( as. Without cost International Publications is collected and summarized was even impossible to gather such pros and cons of secondary research. The procedure went wrong during execution and prepared in a single click documents or secondary source commentary and... Sourced directly from the internet at the comfort of the spectrum organizations or institutions those data might be false may! Information found on Web sites is very often biased or inaccurate of information be... And ignore the achieved data scarcity or spreading awareness, which can be and. 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